Friday, August 29, 2008
Join The Movement To End World Hunger
OVERVIEWOver 850 million people around the world are starving and the situation is getting worse every day because there is a global food shortage.
Every 5 seconds a child dies from hunger somewhere in the world – the equivalent of thirty-seven 747 planes filled with children crashing every day (18,000 children). Hunger kills more people than war, AIDS, malaria and tuberculosis, and with today’s soaring commodity prices, climate changes, increased conflicts and war, and demographic trends, the problem is worse than ever before.
MISSIONJoin Yum! Brands in annual “World Hunger Relief 2008” campaign to raise awareness, volunteerism and desperately needed funds for the United Nations World Food Programme.
In a first of its kind initiative, Yum! Brands joined with the United Nations World Food Programme (WFP) to create "World Hunger Relief Week" in October 2007 to raise awareness, volunteerism and desperately needed funds in an attempt to help end world hunger. As a result of last year’s campaign, Yum! and our brands – KFC, Pizza Hut, Taco Bell, Long John Silver’s and A&W All-American Food – raised awareness through TV, print, public-service announcements, public relations, web-based communications and in-restaurant posters and signage around the world. More than one million employees, franchisees and their families volunteered four million hours to aid hunger relief efforts in communities worldwide. The effort raised $16 million for the WFP and other hunger relief organizations and helped save over 1.6 million people from starvation in remote corners of the world, where hunger is most prevalent.
This year, Yum! is proud to partner again with the WFP to help end world hunger. This year’s second annual in-restaurant and online “World Hunger Relief 2008” Fall campaign has been extended to several weeks in order to address the harsh reality that nearly one billion people around the world are starving and the situation is getting worse every day because there is a global food shortage.
Our core philanthropic mission is to feed people in need. Yum! and our brands have been committed to fighting hunger for more than a decade by donating $50 million of prepared food annually to the underprivileged in the U.S. We understand, however, that hunger has no borders. As the world’s largest restaurant company, addressing the issue of hunger on a global scale is a natural fit. We reached out to the world’s largest hunger relief agency, and subsequently, our senior executives made visits to WFP operations in Sudan and Guatemala. After seeing the WFP in action, we were compelled to create an unprecedented, globally-focused effort to raise awareness about hunger and raise funds to help feed the hungry poor by donating to the WFP.
With your help, we can make a huge impact and help end hunger around the world for the second year. Together we can help significantly in bridging the gap between hunger and hope.
Here’s what you can do:
#1 Donate now to the campaign or learn to help save lives#2 Spread the word with friends and family#3 DISPLAY the campaign in your profileURL:
www.fromhungertohope.com.[Make your S$2 donation at KFC restaurants]
[And receive a wristband and dining coupons as a gesture appreciation]
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